The Research On Development Strategy Of TR Shipping Logistics

The integration of Internet,big data,cloud computing as the representative of the new generation of information technology and logistics industry,is to subvert the traditional business model,with domestic and international economic slowdown,the logistics industry has entered a new normal development.The competition in shipping and logistics industry is becoming increasingly fierce situation,regardless of the state of shipping logistics enterprises or private shipping logistics enterprises,the future development strategy is the key to survival.TR shipping logistics company was founded in 2005,is a national 4A level of logistics enterprises,over the years,in line with the good faith management,harmony and win-win business philosophy,in the steady operation of the gradual growth.In the shipping industry downturn in the market environment,the single shipping company TR business has entered a period of slow growth,the company how to breakthrough development,which make the feasible strategy,is the problem to be solved urgently.This paper starts from the TR company background analysis,using literature review elaborates on the strategic management,the strategy of developing modern logistics and supply chain management theory,the theoretical basis for further analysis;through the investigation,collection of internal information and data;using PEST analysis tool for the company's internal and external environment of according to the analysis;strengths,weaknesses,opportunities and threats faced by focusing on the use of SWOT analysis of the company conducted a comprehensive analysis;the QSPM matrix is used to objective analysis of alternative strategies to get the development strategy of TR company,to develop strategic positioning,strategic objectives and implementation of the content and the formation of strategic security measures.In this paper,through the research on the development strategy of TR logistics company,the development potential more than stepping in the shipping industry but with the exploration of the front and rear,focus on the whole chain of development,even its breakthrough development bottleneck,has entered a new stage of development,but also has a profound impact on the private logistics enterprise development,inject more vitality into the blue market.