Philosophical Thinking On The Construction Of Internet Enterprise Culture

Since entering twenty-first Century, human society has entered the network era.. From the early web browsing, e-mail, BBS, video sites, social networking and other, today updated tide 3D virtual world to become a fashion, micro channel, micro blog, micro fiction, movies and other micro micro things like bamboo shoots after a spring rain landed on the stage of the Internet, and the world was also quietly coerced into a new era of "micro era". The rapid development of the Internet has profoundly changed people’s life style and thinking mode.. In 1997 China gave birth to the first through the Internet users to provide paid services site bit network, when China’s Internet users only 50 million, although everyone on the Internet is what also do not quite understand. But it’s hard and exciting to remember two words: Internet and.Com.President Mao Zedong once pointed out: "the army without culture is the stupid army, and the stupid army is unable to defeat the enemy."." Similarly, a no culture of the Internet companies are not long life. Culture is the DNA of modern Internet enterprise, the scale and efficiency of Internet enterprise, the life state and life cycle are decided by the survival of DNA and the combination of the fittest.. Therefore, a no cultural Internet companies will eventually be short-lived. Internet corporate culture is the material form and spiritual wealth created by the enterprise production and management and management activities. It is the soul of Internet enterprise, and pushes the Internet enterprise to develop unceasingly.. The excellent Internet company culture can attract, retain the high tech talented person, make the enterprise in the fierce competition environment in an invincible position.Chinese enterprises are in a big change in the era of the Internet, the market competition intensified. Chinese enterprises is also facing Internet has brought the huge impact, with unprecedented speed a reshuffle. In many areas of the enterprise happened and is happening "replacement of the old and the new" phenomenon, even those traditional outstanding enterprises, is also facing to break the old pattern of thinking mode. Culture is the soul of enterprise, and the soul of enterprise culture is innovation. For Internet companies, the only constant rule is "change", the enterprise should change according to the real-time situation, competitors, customer demand changes, only so that the enterprise can "know the enemy and know yourself, Ever Victorious". Change is to innovate, corporate culture is the same, only the construction of innovation enterprise culture can be independent of the world’s forest. Therefore, the innovation is the starting point of the Internet enterprise culture construction, but also the process of the Internet enterprise culture development must go through.Today, the Internet enterprise culture has attracted the attention of enterprise community. This paper is divided into five parts to elaborate: introduction, mainly through the historical review of Internet, tells the story of the background and significance of the topics, and at home and abroad for the construction of enterprise culture in the Internet research status; this topic is mainly through literature research method, comparative analysis method and case analysis method to study, also put forward the innovation of this paper. The first chapter, mainly about the concept of the Internet and its development history, as well as the generation and characteristics of Internet companies, culture and corporate culture. The second chapter, mainly about the current situation and predicament of Internet enterprise culture construction, and the connotation of Internet enterprise culture construction. The third chapter, through Alibaba, Tencent and other cases of corporate culture analysis, through the analysis of the enlightenment. In the fourth chapter, through the previous chapters, this chapter puts forward how to establish and improve the cultural construction of Internet companies, as well as the significance of establishing internet corporate culture. Internet enterprise culture construction is a system engineering, this paper stands in the perspective of philosophy to examine the Internet enterprise culture connotation and excellent Internet companies is how to construct enterprise culture, for how to better improve and establish Internet enterprise culture were positive thinking.