A Research On Community Property Management Innovation Based On Internet Thinking

After more than 30 years of development,China's property management industry has become an important part of national economy and people's livelihood.But throughout industry development present situation,there are still many problems,such as the development of realty industry attached to real estate development,the lack of effectivenessin,market competition mechanism,extensive management mode,service quality varies,etc..Especially under the background of consumption upgrading,the current management level of the industry cannot meet the needs of residents for diversified and high-quality services.In the case of enterprises,the incremental market size of the real estate industry has reduced and the competition in the stock market has intensified.The development model that attached to the development of real estate makes most enterprises still locate in the labor-intensive basic service provider,and the profit space is limited.Therefore,transformation and innovation are imperative.Internet technology provides an opportunity for the transformation of property management industry.In particular,the advantages of convenient operation,instant communication and scale economy of mobile clients make the cross-border integration of Internet and traditional property management become the innovation direction of property management industry.Vanke's "rui service" system provides a good reference for Internet +property management.With the FIT model,Vanke can use the network platform to link the community,the owner and the property service,which effectively improve the quality and office efficiency of the property service.Vanke's property management has realized the diversified development of community property management on the basis of rui service,which is the successful model of property innovation under the Internet thinking.Under the background of transformation of property management,based on Internet thinking,this paper researched innovation of service and management from four dimensions of product,management,marketing and business model.Combining with the practice cases of vanke's rui service system,this paper demonstrates the mode of "Internet +property management" is an effective way to solve the transformation of China's property management industry.