Research On The Theory And Strategy Of Sustainable Development Of The Third Party Financial Management

Experiencing with more than 10 years high pace development,as a new aspect in financial industry,the third party wealth management is totally different with the traditional financial industry,such as,commercial bank,fund company,security company,and insurance company.This article through to our country third party financial sustainable development theory introduction,from the environment,personnel,product three aspects lead to the current third party financial development of basic requirements: in a sound legal system and supervision system,the outstanding professional financial planning personnel to maintain the independent objective position,based on accurate customer demand identification and targeted financial product configuration.Based on case study and questionnaire analysis,proposed our country third party financial is not conducive to sustainable development five aspects: the deviation of "third party" independence,only sell products do not sell planning,product selection range is narrow,financial personnel scarce.Finally combined with the advanced experience of developed countries the third party financial maturity model used,the research on the model of the third party financial sustainable development suitable for the national conditions of our country,put forward effective countermeasures: first is the introduction of "the Quartet" to guarantee independence.The second is to standardize the business process,the third matching the best products,the fourth is to cultivate a professional team,the fifth is to enhance investor education.Through the above five step by step third-party financial sustainable development in China,to meet the actual financial needs of high net worth clients,revive the vitality of financial markets,promote the perfection of financial market itself functions,promote the efficient allocation of financial resources.