The Electronic Commerce Mode Of Tourism Development For Intangible Cultural Heritage

Mankind has thousands of years of development history,long-term development history has created numerous material and cultural heritage and intangible cultural heritage,it is tangible or intangible attitude to influence people,gives a profound cultural connotation.What kind of intangible culture(hereinafter referred to as "invisible")is the crystallization of human infinite wisdom and hard work,is a treasure of traditional culture,each country is a valuable asset of human civilization.Therefore,with the continuous development of society and social civilization,people pay more and more attention to the protection of the intangible cultural heritage,various countries and regions have introduced various policies to strengthen the protection of cultural heritage.But also take some measures to protect the intangible,development methods to strengthen the transmission of intangibles and inheritance,which is based on heritage conservation and inheritance of tourism into the country as an attempt.In order to promote the development of local tourism through intangible donation and the development of tourism,the heads of the relevant countries and regions,together with heritage conservation and tourism development,will strengthen the intangible combination of local protection.Although the heritage protection and tourism development industry has been practiced in different countries and regions,but because this is a new combination,so the tourism heritage protection is based on the lack of a certain theoretical basis and practical experience.Weak theoretical foundation and lack of practical experience are extremely likely to result in heritage protection and tourism development combined with failure.Therefore,it is very important to strengthen the protection of intangible assets on the basis of theoretical research and practice.Network era of rapid development,the intangible cultural heritage and how to combine e-commerce platform,to promote intangible cultural heritage effective,so that more people feel the charm of non-heritage,promote the transformation and upgrading the aesthetic value of non-heritage products,It has become a non-genetic development of new propositions by analyzing the status quo electricity supplier era of non-genetic analysis of product development,e-commerce to explore the intangible cultural heritage tourism development patterns found in e-commerce Intangible cultural Heritage Tourism development problems.In this paper,first of all,we use literature analysis method to analysis the concept of material cultural heritage,the characteristics of a new understanding as well as the e-commerce model and e-commerce model in the intangible cultural heritage tourism development in the application of a detailed analysis of the theoretical basis for this paper.Then,the article analyzes the present situation,existing problems and reasons of "Luban Lock",and points out the importance and necessity of establishing "Luban Lock" e-business model.Based on the analysis of the reasons,this paper uses the atomic model theory to establish the "Luban lock" e-business model,and from the strategic objectives,revenue sources,core competencies and critical success factors were analyzed.Finally,the paper puts forward the suggestion and countermeasure of developing e-commerce model of intangible cultural heritage tourism by combining the "Luban lock" e-commerce model: to create the accurate non-heritage marketing website,establish the non-heritage network propaganda channel and combine the market to carry on the network Marketing.