The Impact Of Internet Finance On QD Branches Of China Construction Bank And Its Countermeasures

Internet finance is a new type of financial forms,its is conducted with the tools of the Internet and other new technology innovation practice,implement the financial services in the popularization and extension of time and space.In recent years,with the rapid development of Internet financial operation such as third party payment,P2 P,the commercial Banks represented by Construction Bank of China are affected by the enormously.Therefore,the study of Internet finance strategy of commercial bank like Construction Bank of China is very significant.In terms of social benefits,the development of the Internet financial service is an important content of "pratt&whitney type financial",is an important form for ordinary people sharing financial innovation;From the perspective of economic stability,good network financial development strategy helps to keep banking financial intermediary of the inherent functions and stable,and also keep commercial Banks market position especially in the age of the Internet financial,to maintain macroeconomic stability,avoiding excessive deviation of virtual economy with real economy.In this paper,under the background of the Internet financial,the author analyses QD branch construction bank of China from the Internet financial overview,using of historical method,comparative analysis.In this paper,the author also analyses the cause in-depth of the QD branch of the Construction bank the impact on intermediary business,business and liabilities business.At the last part,the author put forward some piratical suggestive strategy on intermediary business,asset and liabilities business.The development of Internet finance is both a challenge and opportunity for commercial Banks,only to keep up with the trend of Internet financial development strategy layout,the commercial banks represented by the Construction bank of China can develop to a new height,promoting the competitiveness of the industry,realizing the whole industry develop in a sustainable and healthy way.