| In recent years,the booming development of Internet finance has become an irresistible trend of times.As a kind of use of the Internet technology and information communication technology to realize financing,payment,investment,and new financial business information intermediary services,Internet financial can not simply understand do financial for Internet companies,also cannot be considered a financial enterprise simply use Internet technology to perfect itself,and should be understood as the Internet innovation and the depth of the financial integration a way.In this wave of Internet finance development,in order to adapt to the needs of the market and users and maintain the leading position in the financial field,commercial Banks must conduct in-depth research on the development strategy and direction of their own Internet finance.In combination with the background of the current development of Internet finance,this paper takes China construction bank F province branch,a coastal branch of a large state-owned commercial bank,as the main research object,to carry out strategy analysis on the sustainable and effective promotion of Internet finance development of this branch.This paper reviews the development process of Internet finance of China construction bank F province branch,summarizes the basic status quo and existing structure of its Internet finance development,and analyzes and expounds the prominent problems existing in the development of Internet finance of China construction bank in F province.Then,by means of questionnaire survey,data were collected and sorted out on the causes of problems in the development of Internet finance of CCB in F province,and main influencing factors were obtained.Combined with SWOT analysis method,the advantages,disadvantages,opportunities and challenges in the development of Internet finance of CCB in F province were comprehensively evaluated..According to the results of the analysis,this paper puts forward the construction bank F province branch in order to promote the scientific development of the Internet financial,should adhere to the "collaborative,open,wisdom,inheritance,integration,innovation" for the overall direction,from the user,product,marketing platform,scene,ensurence"six dimensions,and puts forward effective to promote the development of China construction bank F province branch Internet financial strategy.In addition,this paper also makes a preliminary outlook on the follow-up work of this research,hoping that in the follow-up research process,we can pay attention to the application of new Internet technologies,the standardized development of China construction bank in F province,as well as the scientific feedback and evaluation in the aspect of promoting the value creation of Internet finance. |
