| After a period of high-speed stage of rapid development on Chinese economics,the emergence of the phenomenon of economic development has stagnated.Low excess capacity,insufficient supply of sophisticated products,domestic manufacturing enterprises can not meet the growing and changing needs of consumers.State leaders also aware of the seriousness of the problem,for Chinese companies proposed a "supply-side reforms" advocated from the supply side and demand-side force at both ends,and further stimulate the Chinese economy,leading China into the "Made in China" to " Create in China".And the Chinese manufacturing industry put forward the "Made in China 2025" planning objectives.Industrial design belongs to the production service industry,is to serve the Chinese manufacturing industry.China's manufacturing industry needs reform,industrial design can help China's manufacturing industry to complete the supply side of the reform and implementation of China's manufacturing 2025 plan.Industrial design can bring good benefits for the enterprise,improve the performance of enterprises to produce products,appearance,improve product sales,enhance the competitiveness of enterprises and market share,improve corporate brand awareness.So to calculate the contribution of industrial design for corporate performance among companies,as well as the contribution of the industrial design contrast between the two companies,the purpose is to enable companies to understand the specific contribution of their own internal industrial design,industrial design activities are efficient,and factors that affect the efficiency of industrial design activities.It is very helpful for improvement of industrial design activity in future.And the literature on industrial design value at home and abroad has been listed and summarized.At the same time,the definition of industrial reform is explained.This paper describes the industrial design and R & D is a subordinate relationship.And the method of regression analysis is used to analyze the contribution value of industrial design to enterprise performance by using the commonly used method of evaluating R & D contribution rate.First of all,a brief description of the G enterprise and T enterprises of the two enterprises in the development process and industrial design status,and G enterprises and T companies two companies to the actual data and the status quo to analyze the different business conditions,resulting in different industrial design contribution rate The Through calculation,G's industrial design investment for enterprise performance is far greater than the impact of T's industrial design contribution rate.Further,through data analysis,G's industrial design efficiency is much higher than T's business.From industrial design,industrial design efficiency and value the contribution of G and T enterprise business differences,further summarized the factors affecting the industrial design activities are efficient.That is,the value of industrial design contribution,the number of projects undertaken by industrial design,the number of completed projects,the completion rate,the number of projects that are industrialized,the rate of industrialization of the project,the number of intellectual property achievements,the rate of industrialization of intellectual property,patent applications and number of patents,the number of patent applications and authorization,the number of patent industrialization,patent industrialization rate.At the same time,this paper also tries to give some suggestions on how to improve the efficiency of industrial design and the contribution of industrial design.Such as improving the professional level and efficiency of design practitioners,improve the project completion rate and industrialization rate,improve the patent application rate and industrialization rate,improve the management level.And other factors to make speculation for the further study to do the bedding.These factors can contribute to the improvement of industrial design and industrial design efficiency,so as to further increase the contribution value of industrial design to enterprise performance and play the role of industrial design. |
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