Research On The Relationship Between Entrepreneurial Identity And Entrepreneurial Behavior

Entrepreneurial research based on trait theory is not enough to explain the behavior reaction of entrepreneurs to potential opportunities,so it is necessary to explore other explanatory mechanisms of entrepreneur's behavioral choice.However,some relatively limited studies were undertaken to understand what kinds of people are suitable for entrepreneurship and why entrepreneurs and others are different.Individual identity is the cognitive framework to explain the individual behavior,entrepreneurial identity can reflect in the entrepreneurial behavior,which is the entrepreneurs' reaction of the identity identification,and entrepreneurial behavior shows large difference under different identity.In the study on entrepreneurs,they are no longer regarded as individuals with previous knowledge and experience or intrinsic motivation to implement entrepreneurial behavior,but based on self-identity to make specific decision.There are significant differences in entrepreneurial behavior based on basic social motivations,self-assessment and behavioral reference frames.These differences provide new insights into the interpretation of entrepreneurial outcomes among different types of entrepreneurs.Based on this,recent research about the entrepreneur identity has begun to examine how identity differences affect the entrepreneurial opportunity recognition behavior and resource acquisition behaviors,to achieve the entrepreneurial goals required to achieve the knowledge through different entrepreneurial learning methods.While,social identity theory and role identity theory provides a different perspective to interpret this process.This paper chooses Social Identity Theory and Role identity Theory to explan the relationship between entrepreneurial identity and entrepreneurial behavior.This paper first systematically combines the qualitative research and quantitative research related to entrepreneur identity,entrepreneurial learning and entrepreneurial behavior,and then introduces the connotation and characteristics,related research and measurement of entrepreneurial identity,entrepreneurial learning and entrepreneurial behavior,and review srelationship betweent the entrepreneurial identity and entrepreneurial learning,entrepreneurial identity and entrepreneurial behavior,entrepreneurial learning and entrepreneurial behavior,and on this basis to carry out empirical research,aimed at analysising the divergence of different types of entrepreneurs in the basic social motivation,self-assessment,and behavioral reference frameworks,and explore the entrepreneur's knowledge-based processes and behavioral results based on different identities to increase the depth of understanding of entrepreneurial identity and entrepreneurial behavior,and bring new ideas to research on entrepreneurial behavior and entrepreneurial identity.The results of this study show that,while different types of entrepreneurs differ greatly in basic social motivation,self-assessment and behavioral reference frameworks,they all urge to achieve their mission and goals without exception,and to adopt different learning methods suitable for their own identity to create knowledge,improving the efficiency of innovation activities.The results of this paper not only provide a new idea for enriching the theoretical research of entrepreneur identity,but also provide some reference value for the founders of new enterprises to set up enterprises actively.