The Strategy Research On The Development Of Shishi Clothing Industry Electronic Commerce

In Shishi city,the development of e-commerce has been the local government’s attention.Especially in recent years,Shishi municipal government attaches great importance to the development of e-commerce,e-commerce has become a new economic growth point of Shishi City and the development of the real economy booster.After two years of distribution,although Shishi city relys on the textile and garment industry based on the development of e-commerce has achieved good results,but in the development of e-commerce process there are still many problems,this paper integrated the use of problem-oriented ideas,and strategic analysis of the basic Methods and theories,and learn from the experience of the implementation of the domestic e-commerce strategy,with a view to the feasibility and scientific nature of the clothing industry e-commerce development strategy.First of all,this paper analyzes the development of garment industry in Shishi city,reveals the problems and causes of the development of e-commerce in garment industry,and puts forward the necessity and feasibility of implementing e-commerce strategy in Shishi garment industry.Then,based on the SWOT analysis of the development of e-commerce in garment industry,this paper puts forward SO strategy,WO strategy,ST strategy and WT strategy of e-commerce development of garment industry.Finally,I believe that the clothing industry e-commerce development strategy is divided into three levels,one is the government level,and vigorously create e-commerce development environment;the second is the industry level,and actively explore e-commerce development model;third is the enterprise level,E-commerce development capacity.In addition,the clothing industry e-commerce development support,including regional clothing industry base policy protection,clothing industry e-commerce cluster scale of industrial security,leading enterprises continue to optimize the upgrading of product quality assurance and electronic business areas continue to improve the legal protection.