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The Research On The Operation Mode Of O2O Electricity Supplier In Fresh Community

Posted on:2018-04-05Degree:MasterType:Thesis
Country:ChinaCandidate:X Y XuFull Text:PDF
GTID:2359330536980028Subject:Electronic commerce
Abstract/Summary:PDF Full Text Request
With the rapid development of mobile Internet technology and mobile intelligent terminal,modern society has already marched into the era of mobile Internet economy.The rapid development of e-commerce has greatly changed people's consumption concept,online shopping has increasingly become people's main consumption style.The B2 B,B2C,C2 C e-commerce transaction mode,O2 O opened a new business model.O2 O looking for consumers on the Internet,and then took them to the reality in the store,is a kind of mode of payment and offline store traffic,implements the offline purchase.Online shopping companies with low price and mass merchandise category and fast logistics continuous extrusion offline store of living space,the traditional retail market share gradually shrink.In this context,how to chain retail enterprises occupy tactical advantage and price advantage of the electric business enterprise resources integration demand has become increasingly apparent,new business models O2 O arises at the historic moment.Local life service is the key point of the development of the O2 O market at present,O2 O was seen as a billionaire's market.Community electricity O2 O mainly through online and offline channels,with the help of a community platform advantages to the community through the form of B2 C sales of goods.At present,the property company,logistics companies,such as electric business entrepreneurs are trying to community e-commerce.Among them,Alibaba,such as Suning,Carla has certain market scale of electric business platform is break into this field,there are mainly adopt pin,integrated peripherals retail formats,such as large B2 C purchasing mode.But a taxi service O2 O unlike software,local life force throw money subsidies it is ok to change the users pay habits,but very tired of live,the community as a new blue ocean,each community around the resources integration and later the point need to be developed one step a footprint,and is not a fu.This article is based on fresh community O2 O electrical business operation mode of the basic theory,this paper introduces the raw community O2 O business development present situation,and then love fresh bees,for example,the community O2 O electric business operation mode is analyzed and system construction,and operation mode of the fresh community O2 O electricity suppliers to implement security measures are put forward,finally came to the conclusion that of fresh community O2 O electrical contractor foreground is prospected.
Keywords/Search Tags:Fresh e-commerce, community O2O, operation mode
PDF Full Text Request
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