Research On The Development Prospect Of Guangzhou Fitness Private Education Studio

In November 2010,Guangzhou successfully held the sixteenth Asian Games.The Asian Games not only promote the spread of the Asian Games culture in Guangzhou,but also led to the public participation in sports craze,and promote the rapid development of the national fitness campaign.At the same time,the rapid development of Guangzhou's economy has also provided a material basis for the improvement of people's living standards.The increasing number of people's leisure time,increasing awareness of fitness,sports atmosphere gradually strong.On this basis,the proportion of the expenditure on sports consumption in Guangzhou is rising.Various factors,promote the rapid development of Guangzhou sports industry.Guangzhou City fitness studio is at this time in accordance with the needs of the sports market and from the fitness club out of a more competitive emerging industries.This paper uses literature method,interview method,questionnaire survey method and mathematical statistics method in the traditional and emerging private fitness fitness club studio operating conditions based on the analysis and contrast to Guangzhou Jianwang,GOGO,Monster and other 18 to Tianhe Sports Center as the center of radiation of representative fitness the private teaching studio as the research object.From the private studio operating managers,fitness coaches and customers from several angles.For 23 of the coaches and managers who are willing to accept the interview,more than 120 customer feedback survey conducted a special visit and questionnaire survey.Finally,the data were analyzed by means of mathematical statistics.In order to obtain the key factors of the future development of the Guangzhou City fitness studio,the conclusions are as follows:1.Guangzhou fitness private studio operating managers and fitness coaches identity,is moving toward a more professional direction.2.With the rapid growth of the private health education market in Guangzhou,the average return on investment will be higher and higher.3.Private fitness studio private custom fitness courses on the customer's fitness needs and fitness goals more targeted.4.Guangzhou fitness studio private education target market is clear,strong consumer spending power,high stability.5.The profit model of Guangzhou private health studio will become the new trend of the development of Guangzhou private health education industry in the future.