Mobile Payment Service Marketing Strategy Of Unitel Group In Mongolia

World is constantly changing.Create new industries and products show this fact.A few years ago,speed of these changes,maybe was every couple of years or every decade,but now,every year or every month we are seeing new goods and products that in the past there was not any kind of them.Before 2007,nobody even thinks that one day someone will make phones that work with touching our hands.But today,these phones are inseparable parts of our lives and without smart phones;our lives maybe seem too hard.Emerging new products needs new markets and finding new markets needs new marketing that called modern marketing.So in the globalization age,we need to consider the concept of modern marketing and its role and place at the companies and organizations.The purpose of study was to explore mobile payment service marketing strategy among the Unitel Company in Mongolia.We have conducted marketing environment analysis and customer an alysis.A sample of 208 respondents was selected for this study and 150 were returned.A self-administered structured questionnaire was designed to collect the relevant information from the respondents.The collected data were analyzed by the use of descriptive analysis,factor analysis and clustering through SPSS(version 22).Based on our customer study,we have conducted marketing mix.