The Impact Of Product Innovation On New Product Performance Based On Environmental Dynamics And Organizational Redundancy Interaction Adjustment

With the rapid development of the global economy,the intensification of commercial competition and the ever-changing science and technology in the 21 st century,innovation has become an important source of the development of the times and an important source of scientific and technological progress.It has also become an important feature of the modern commercial competition game.If companies want to compete in the market today,and have a dominant position in the market,we must always maintain product innovation,thereby enhancing the performance of new products.This paper adopts the method of qualitative research and quantitative research.In qualitative research,the author first reviewed the relevant literature at home and abroad,found that the research on product innovation and new product performanceis not deep enough at current academic,the study of environmental dynamics and organizational redundancy research needs to be improved.So,this study will analyze the reality of the situation in the enterprise,constitute the product innovation,environmental dynamics,organizational redundancy,new product performance of the relationship between the four variables model.and puts forward the corresponding hypothesis.In the quantitative study,we use AMOS18.0 to analyze the data of the research,and the SPSS16.0 will be used in Reliability analysis and validity analysis.Then,the correlation between the variables was analyzed by correlation analysis.Finally,Hierarchical regression analysis examines how the two-dimensional interactions of product innovation and environmental dynamics affect new product performance,and how the Three-dimensional interaction of product innovation,environmental dynamics,and organizational redundancy affect the new product performance.The results of this paper show that product innovation is can improve new product performance for enterpris;The two-dimensional interaction between product innovation and environmental dynamics has a positive effect on the relationship between new product performance.The three-dimensional interaction of environmental dynamics of product environment and the effect of organizationalredundancy have a significant negative impact on the performance of product innovation.The three-dimensional interactive effect of this paper shows that when the organization's organization redundancy is low and the environmental dynamics is also low,The enterprise's product innovation has a significant negative impact on new product performance.In other cases,product innovation has a significant positive impact on new product performance.The results of this study show that most of the time,to enhance the enterprise's product innovation is beneficial to the enterprise,but the enterprise organization redundancy is low and the environment is also low uncertainty,the enterprise a lot of creativity Investment may be ineffective or even harmful.The shortcomings of this study are less sampling,the questionnaire may be subjective,with some limitations.The next research direction is to expand the scope of the survey and combine case studies.