Research On Marketing Strategy Of Yuntai Mountain Scenic Spot

Marketing theory is introduced in the late 1970 s the Chinese market,China's tourism industry is also rapid development after the reform and opening up in China,tourism management organizers of learning,while practice is almost continuously explore innovative tourism marketing theory with Chinese characteristics.China's tourism is like a supernormal children,in the shortest possible time has experienced from sightseeing to experience;From offline to online,from the market leading to consumption and comprehensive qualitative change.As an important part of tourism,tourist operators pay more and more attention to the role of marketing activities in the scenic area development and the decisive significance for the sustainable development of scenic spots.Yuntai mountain scenic spot after the early stage of the development and construction to the market development,has become a domestic famous scenic spot with first-class tourist market,its use in the process of development of marketing strategy where there are lots of positive and reference,but there are also many problems and shortcomings.Faced with new forms of tourism development and changes,yuntai mountain scenic area is also facing new challenges,how to implement the new in the firm on the basis of the existing market development,how to deal with life cycle development of the scenic spot,this is precisely what yuntai mountain represents a group of the sustainable development of scenic spot facing problems.In yuntai mountain scenic area marketing strategy as the research object,through empirical survey of yuntai mountain scenic area management,and the national and henan province is a comparative study of the same kind of scenic spot analysis,to find a cloud taishan scenic area marketing existing problems,put forward the corresponding development countermeasure.The article is divided into six parts:The first part of introduction paper selected topic background and significance,the domestic about scenic area marketing,yuntai mountain scenic area marketing related research literature review,summarizing the results of the research direction and the shortage of the existing research and space,put forward in this paper,research methods and the basic train of thought.The second part puts forward the marketing concept,marketing theory system and the new development;Put forward the concept of the scenic area marketing strategy,and based on the concept of marketing theory foundation is summarized according to the characteristics of the scenic area scenic area marketing strategy of marketing subject.The third part By the field survey of yuntai mountain area,from the scenic resources,products and market analysis in three aspects: the general situation and characteristics in yuntai mountain.The fourth part According to the yuntai mountain scenic area of the profile and the characteristics,the analysis of the existing marketing situation and put forward the problems existing in the scenic spot.The fifth part in view of the scenic area marketing present situation and existing problems of yuntai mountain scenic area in the development of marketing strategies and Suggestions.The sixth part summarizes in this paper,we study the limiting factor and deficiency,this paper puts forward the ideas of further research.