Research On The Performance Evaluation Of Farming-Supermarket Docking Supply Chain

In recent years,problems such as agricultural production surplus,high price appear frequently,many agricultural products don't have sales channels,production of agricultural can only decay.To developing agriculture,we must enhance the market competitiveness of agricultural products,and it need to be more efficient in integration of agricultural resources.Traditional process of agricultural products circulation in the supply chain will experience many intermediate links,so it always have high circulation cost and low circulation efficiency,but the supply of agricultural products and supermarkets' cooperation,can stimulating demand for agricultural products,enhance the circulation efficiency of agricultural products.This paper research on farming-supermarket docking supply chain's performance evaluation.Constructing performance evaluation index system,investigate in farmers and supermarkets,vegetable planting base.Using the fuzzy comprehensive evaluation method,than combine the questionnaire data and the index weight to obtain the overall supply chain performance and different farming-supermarket docking supply chain performance,to discover the supply chain's situation and existing problems,and put forward the relevant management advice.The results show that:(1)Farming-supermarket docking supply chain overall performance results in the medium level,and in the customer dimension and the quality and safety dimension's performance level is higher.But the management in operation process dimension and information dimension performance level is relatively low.(2)Through the longitudinal comparison,different farming-supermarket docking supply chain have their respective advantages and disadvantages.