Research On The Supply Chain Performance Evaluation Of "Agricultural Supermarket Docking" Based On Matter Element Extension Model

With the development of science and technology,the pattern of agricultural development in our country has entered a new stage,from the traditional agricultural form of emphasizing production to the modern agricultural mode of paying more attention to the means of circulation of agricultural products.At the same time,under the background of economic globalization,the thought of supply chain and supply chain management has been introduced into the field of agricultural production and agricultural products,and has played an important role in the actual construction.It is against this background that the "Agriculture-Supermarket Docking" is produced.As a new way of circulation of agricultural products,in the actual operation,"Agriculture-Supermarket Docking" has the following advantages: it can effectively alleviate the contradiction between "small farmers" and "big market",optimize the mode of circulation of agricultural products,and reduce the logistics cost;to promote the adjustment and upgrading of agricultural industrial structure;to promote farmers' income and improve the quality of life of farmers;to promote the development of supermarkets;to ensure the food safety of people.What corresponds to many advantages is the various problems in the actual operation of "Agriculture-Supermarket Docking".On the one hand,the contractual spirit and contractual relationship between "farmers" and "supermarkets" are in a state of instability and inequality for a long time.At the same time,there are still some problems,such as the weak consciousness of farmers themselves,the imperfect supply chain,the serious asymmetry of information between the farmers and the supermarkets,and the overburden of payment methods,which affect the actual operation effect of "Agriculture-Supermarket Docking".Based on this,it is very important to construct a reasonable performance evaluation index system of "Agriculture-Supermarket Docking" supply chain by using scientific methods,and to analyze the problems existing in the development of "Agriculture-Supermarket Docking" in our country at this stage.On the basis of the research literature,this paper analyzes the current situation of the supply chain of "Agriculture-Supermarket Docking" and "Agriculture-Supermarket Docking",and probes into the existing problems of "Agriculture-Supermarket Docking" in China.At the same time,this article has made the concrete explanation and the definition to "Agriculture-Supermarket Docking","Agriculture-Supermarket Docking" supply chain,the matter element analysis,the extension science and so on,In order to establish the "Agriculture-Supermarket Docking" supply chain performance evaluation index system based on matter-element extension model,this paper makes a theoretical foundation.Secondly,19 typical supply chain performance evaluation index are selected by running bsc and scor,andthe performance evaluation index system of "Agriculture-Supermarket Docking" supply chain is constructed.Then,the matter-element analysis model of "Agriculture-Supermarket Docking" supply chain performance evaluation is established by using matter-element extension evaluation method.Finally,taking M supermarket as an example,on the basis of analyzing the basic situation of the company,collecting data and applying matter-element extension evaluation method,this paper evaluates the performance of the "Agriculture-Supermarket Docking" supply chain of the supermarket.In this paper,on the one hand,a new method is provided for the performance evaluation of the "Agriculture-Supermarket Docking" supply,and the relevant theoretical knowledge is enriched.On the other hand,it also provides the countermeasures for enterprises to improve the performance of the "Agriculture-Supermarket Docking" supply chain,and has some practical significance.