A Study On Performance Evaluation Of The Working Capital Management In Household Appliances Listing Corporation Based On Supply Chain Perspective

Working capital management is called "the blood of enterprise flow".As a traditional industry closely related to the national life,after nearly 30 years of rapid development,the home appliance industry has reduced the degree of product differentiation,and the profit margins have been compressed.The competition in the industry intensif ied at the same time,affected by the slowdown of macroeconomic and the impact of national policy control,corporate profit growth has to be achieved by grabbing market share.The traditional working capital management has been unable to meet the modern enterprise management needs and seriously hindered the development of enterprises.It not only breaks the barrier of the traditional management thinking of working capital,but also has great significance and value to help enterprises cope with the increasingly fierce competition in the home appliance industry.Based on the domestic and foreign literature research,this paper uses the method of theoretical analys is,empirical research and case study to investigate the performance evaluation of the Working Capital Management in Household appliances listed companies based on supply chain perspective.Based on the analys is of the internal relations between supply chain management and working capital management,this paper discuss the connotation,characteristics and management methods of working capital management from the perspective of supply chain.In the empirical study,this paper chooses the financial report data of listed A-share listed companies in Shanghai and Shenzhen in 2013-2015 as the research samples.Based on the supply chain perspective,we decompose the working c apital from the profitability,Liquidity,risk and coordination.The entropy method is used to weight the weights of all the evaluation indexes,and the ranking of working capital management performance of each listed company is deduced,followed by a brief analysis of the results of such performance ranking.In the case study,this article to million and electrical as an example to analyze.Compares the performance of Wanhe Electric's working capital and the average performance level of the household electrical appliance industry calculated in Chapter 4,and analyzes the performance level of the working capital in the industry according to the company's business process and puts forward the corresponding optimization suggestions.