Research On Tourism Experiential Marketing Strategy Of Qingyan Ancient Town

With the coming of experimental economy,tourism developing direction has a huge change.In experimental economy,tourism experimental marketing is an inexorable trend.By analyzing and researching,this paper comes to a conclusion that Qing-yan ancient town tourism should take advantage of tourism experimental marketing,which is beneficial to Qing-yan ancient town tourism's protective development,long-term development,and brand creation.In the beginning,the paper analyzes the micro-environment of Qing-yan ancient town tourism marketing.By using PEST analysis,the paper analyzes the macro-environment of Qing-yan ancient town tourism marketing.The paper gives a conclusion to the advantages and disadvantages of Qing-yan ancient town tourism marketing.Then,the paper introduces the current experimental marketing of Qing-yan ancient town tourism and analyzes the marketing effects through questionnaire survey.In the end,by using SEMs strategy,the paper comes up with a design of Qing-yan ancient town experimental tourism.In the paper,the design of Qing-yan ancient town experimental tourism may still need to be improved when it is put into practice.The author of the paper will continue doing the research and learning from other scholars.