Research On Research On The Development Strategy Of Jiangsu Jihui Construction Group

With China's economic "L" trend formation and the future transformation of the current construction industry is basically the basic into a stable,low growth stage.Low-speed development of the industry has become the norm,the construction industry is from the fiscal policy crazy to stimulate the brutal growth began to gradually return to reason.Thus,in the doldrums of the macro environment and the resurgence of the past memories of the building industry,the sound of bad luck inside and outside the road.However,in the context of the macroeconomic downturn and the ups and downs of the industry boom,the transformation of construction enterprises at that time,at this time to explore and layout of new business areas is expected to open up new business growth space.Based on the background of macroeconomic sustainable bottom and the background of the cycle of industry boom,this paper explores the requirements of Jiangsu Jihui Construction Group's long-term sustainable development and can be shaped by using the relevant theoretical basis of strategic management and combining with its own development practice and resource endowment Its core competitiveness of the development strategy.This paper concludes that Jihui Construction Group should adopt the strategy of reorganization,brand and ecological strategy to help Jiangsu Jihui Group to streamline the business layout,focus resources and ability in the competitive advantages of steel structure and landscape construction.For Jihui Group,this is a selective and streamlined process.After streamlining the business,the use of centralized resources and advantages to help enterprises in the market to establish steel and landscape construction of these two independent brands,continue to accumulate brand reputation,the formation of brand premium.In this process,through the ecological strategy of constantly searching for external valuable partners,or strategic alliances,or mergers and acquisitions,and constantly expand their own strength at the same time,continue to refactor their own business ecosystem.In this process,the gradual establishment of the ecological advantages of enterprises.