Research On The Development Of International Travel Insurance In China

China's increasingly open economy not only promotes the continuous improvement of the per capita income level of residents,but also promotes the gradual upgrading and replacement of residents' tourism consumption concept.Outbound tourism has become the consumption choice of more and more Chinese citizens.With the continuous hot outbound tourism market,the number of outbound tourists has increased year by year.Increasingly diversified outbound tourism destinations and diversified tourism modes undoubtedly increase the complexity of risk factors faced by outbound tourists.Outbound tourism will be affected by political,social and cultural factors in the countries or regions where the destination is located.Outbound tourists not only need to grasp the necessary safety precautions,but also need to transfer risks through other ways.International travel insurance plays an important supplementary role.The first part of this paper takes Ping An's international travel insurance claim in Iran as a breakthrough point to lead to the discussion on Ping An's international travel insurance.The second part points out that Ping An does not fully consider the risk factors when designing international travel insurance products,fails to fully explain the contract terms to consumers when selling,and overseas emergency assistance system is imperfect.The third part first elaborates the current situation of international travel insurance in China,which is characterized by strong potential demand for development,comprehensive guarantee content,the increasingly abundant product types and relatively low premium.Then,combined with the current development situation,it analyses the existing problems of international travel insurance in China: because the insured are not in their own country or regions,emergency medical treatment,emergency assistance and other accident settlement services are often provided unsatisfactorily;it is difficult to obtain outbound tourism data,and the subjectivity of insurance companies in product pricing is obvious;because international travel insurance is not the main business of insurance companies,insufficient product innovation and imperfect product system are common problems in insurance companies,the products of international travel insurance launched by major insurance companies are often much the same;relevant government departments and insurance companies have not widely publicized international travel insurance;supervision and related laws and regulations are still not perfect.The fourth part discusses the development experience of international travel insurance in America,Britain and Hong Kong,as well as the referential significance for the development of international travel insurance in China.The fifth part puts forward constructive suggestions for the development of international travel insurance in China: insurance companies should pay attention to improve service quality,improve pricing strategies,improve product system,increase product publicity and promotion;relevant departments should also strengthen cooperation to promote the improvement of related laws and regulations of international travel insurance.