Researches On YL Enterprise's Technological Strategy

Technological strategy,the core of business strategy,is not only essential to the survival and development of company but also to establish a competitive edge.Researches on technological strategy is now in the ascendant,academicians and entrepreneurs have done a large amount of exploration and practice with respect to the concept,pattern and contents of technological strategy.Based on deeper understanding of technological strategy theory that is sorted out and summarized.The importance of technological strategy for enterprise competitive edge is clarified.Some types of technological strategy and the status in quo of the study on the technological strategy are put forward.PV industry of China have become to the biggest scale in the world in recent decades.Next it is must turn to developing PV technology and rely the advantage of PV technology from big to strong.Less researches on PV enterprise' technological strategy at present,hence study on the YL company,the model enterprise in China,is of great significance.The outside environment of YL on the sides of macroscopic environment,status of PV industry and competitive power structure are analyzed.Then the inside environment of YL on the side of human resources,marketing development capability,R&D capability and corporate culture is analyzed also.Based on the completive analysis of YL,SWOT analysis on the technological and a model for technological strategy selection are put forward.Some reasonable measures of executing the technological strategy from the sides of the organizational structure,management system and human resources are suggested.