| After 2000,the industrialization of our country has entered a crucial period.The division of labor in society has been gradually refined and the level of customer demand has been constantly increasing.These changes require that the logistics industry needs to be further refined and specialized,and can be subdivided into three categories: cold chain logistics,agricultural logistics,supermarkets distribution,home appliance logistics,automotive logistics,steel logistics,book logistics and other professional logistics market is gradually emerging,has become an important part of the logistics industry.Jilin Y Logistics Co.,Ltd.was formally established in 2015 and mainly focuses on the logistics business in Jilin Province.Its main businesses include transportation,warehousing,packaging and cold chain transportation business.It is an integrated service logistics company.The company is headquartered in Changchun City,Jilin Province,5,000 square meters of warehousing enterprises,enterprises owned vehicles 100,more than 100 employees.Based on the theories of strategic management theory,SWOT theory and Boston matrix,this paper analyzes the external environment and internal resources of Y Logistics Company,summarizes the advantages,disadvantages,opportunities and threats existing in the current Y company development process.According to these analyzes,this paper studies the future development strategy of Y Logistics Company and analyzes the suggestions of the comprehensive development strategy for the development of Y Logistics Company.This article for the Y logistics company to develop a long-sighted development goals: the full application of information technology as a starting point to enhance Y company logistics information construction and at the same time,the company’s existing customer resources and information technology as the basis,expand existing customer base,enrich the company’s business projects to diversify the information service concept to ensure that Y company’s strategic planning has good operability and forward-looking.At the same time,this article also illustrates Y company’s future strategic focus is to establish the same industry alliance,improve the information system construction,the introduction of professionals,pay attention to service innovation,shaping the brand image,cultivate the corporate culture and improve the management level.In the choice of competitive strategy also made clear Y company’s future development strategy should mainly start with the following aspects: a clear market positioning,information technology to enhance and enhance service capabilities,and strengthening the building of qualified personnel. |
