Research On Development Strategy Of X Logistics Company

In recent years,with the rapid development of logistics industry in China,the third part logistics market has attracted great attention from society and enterprises.The rapid development and transformation of social economy has brought the rapid development of logistics industry.From traditional transportation warehousing to e-commerce,supply chain management and so on,logistics industry ushered in the peak period of industry convergence.But at the same time,the traditional logistics enterprises are also facing the pain of change.How to find a way suitable for its own development in the complicated industry environment has become a difficult problem in front of X Logistics Company.Is it to continue in the traditional logistics on both wind and rain,or Phoenix Nirvana to seek a new breakthrough? From this point of view,by analyzing the macro-political and economic situation,studying the development of the logistics industry,and analyzing in detail the specific situation of the current environment of the company,especially the potential threats and development opportunities,Summed up their views on the development of the company,that is,differentiation development strategy.Taking X Logistics Company as the research object,this thesis firstly summarizes the development of TPL at home and abroad,and then summarizes the theoretical basis of the article,and describes the competition strategy and differentiation strategy in detail.Then it analyzes the external environment of X Logistics Company by pest analysis and five forces model,and summarizes the opportunities and threats that the external environment of X Logistics Company faces,and then analyzes the internal environment of X Logistics Company.This paper mainly analyzes the internal resources of X Logistics Company,analyzes the main advantages and disadvantages of the internal environment of the enterprise,and then analyzes the development war of X Logistics Company.This thesis briefly describes the advantages,disadvantages,opportunities and threats of X Logistics Company by SWOT analysis,and expounds the positioning,target and content of the development strategy of X Logistics Company.Finally,it puts forward the implementation and control of the development competition strategy of X Logistics Company based on the theoretical basis of the previous text,and provides the theoretical basis for the future development of logistics enterprises in China.