Research On The Development Strategy Of W Logistics Company

The convenient and efficient comprehensive transportation mode will greatly shorten the time and space distance of the region,and promote the flow of people,logistics and information flow in a wider range and faster.It is an important way to promote the development of regional economy.The experience of developed countries shows that proper regional transport development strategy is the important foundation and basic premise for regional economic development,and building a convenient,fast and efficient comprehensive transport corridor is the key to the development strategy of regional traffic.The implementation of the national "The Belt and Road" strategy and the planning and construction of Liaoning over Europe comprehensive transportation channel,W logistics company to optimize the business model in the new normal economic environment,provides an important opportunity to seek new development strategy.W logistics company is located in Yingkou port,and Yingkou port is one of the most important transportation hub of passenger and cargo transportation in China and one of the important transportation hub of foreign trade import and export.The comprehensive transportation corridor in Liaoning and Europe is based on the location and geographical advantages,making full use of the perfect transportation infrastructure network such as ports,highways and railways,and making use of a new comprehensive transport corridor connecting Northeast Asia,connecting China,Mongolia and Russia to Europe.W logistics company with the establishment and operation of Liaoning over Europe comprehensive transportation channel,and actively integrate into the emerging comprehensive transportation mode,which can break through the traditional mode of transport logistics and relative single economic source of income,but also conform to the national "The Belt and Road" strategy,integrate the advantages of resources,optimization of company management strategy,the development of a more broad market prospects and development prospects in the new challenges and opportunities to increase the core competitiveness of the company to win the initiative.In summary,this paper is based on the Yingkou W logistics company operating status and business needs,analysis of the company's internal and external environment,explore the full construction of Liaoning European integrated transport channel to promote the W transport logistics company and the management role and significance analysis in the background of "The Belt and Road" strategy,W logistics company faces New opportunities and challenges,and put forward the key contents and safeguard measures of W logistics company's development strategy.