A Public Service Training Company Marketing Strategy Improvement Research

The increasing employment pressure has aroused strong concern,the government is also set a series of solutions and employment policy,but also a year from more than 10 thousand for post graduate recruitment into the national official team work,many previous graduates should also respond to the call is urgent to through the relevant assessment into the official team,resulting in a have public training institutions.As the market continues to expand,public service training companies also enter the market in large quantities.But many training companies in the course of its business is to imitate the existing market leader to maintain operations,there is no study for their own businesses,the integration of resources,develop their own marketing strategy,imitation is not only a waste of resources,but also can improve the company's market share in the industry,a serious impact on it its own long-term development.The A office training company as the research object,based on 4PS marketing as the guiding theory,using PEST analysis method,case analysis,interviews and analysis tools to analyze the current marketing environment and operation status of A company,and according to the detailed analysis of the input specific aspects of marketing strategy in product,price,channel,promotion etc.four factors,and put forward rectification strategy.Through product differentiation,scientific pricing,promotion channels fine,novel four elements for rectification,improvement,4Ps marketing combination strategy in this paper,and the technical support and evaluation system by providing relevant for the protection,improvement and implementation of marketing strategies.It is hoped that through the improvement and implementation of the marketing mix strategy,A company will be able to win its own market in the strong competition market and realize the long-term planning of the company.