Research On Marketing Strategy Of A Education Group

With the fierce market competition,the development of China's educational information industry is attracting more and more attention.The education industry has become the sunrise industry with high hopes,and intellectual education has become the crown of the sensitization industry,of the peal on the top.However,in the tide of the internet thinking and technology,many enterprises have joined in this long-term struggle for education ecological change.How to grasp the advanced times and occupy the advantages of market competition by the success of marketing strategy,has become the focus of business managers.This paper studies the marketing strategy of the private enterprise.A education company,as the research object.By combining theory with practice,taking an education group as an example and Combining marketing theory such as 4Ps?4Cs and 4Rs.By using PEST?SWOT and Potter's five force model,this paper probes into the current operating conditions of a company from the following aspects: the market environment,the company's own market location and the market strategy of the company,including its achievements,existing problems and so on,further put forward the A education group marketing strategy optimization scheme.Then,the study explains the current marketing development situation,the advantages and problems of an education group.The marketing mixed strategy of an education group and the barriers to the implementation of marketing mixed strategy has been analyzed...