The Research On Wealth Management Business Development In G Securities Company Case

With the rapid development of Chinese family wealth and the gradual formation of people's sense of financial management,the traditional way of saving money has been unable to meet the needs of financial management,and there is a growing need for professional wealth management,making wealth management market development space very broad.Developing wealth management market is also of great significance to China's economic transformation,which can be conducive to the construction of a diversified,deeper and broader capital market system,realizing the healthy development of China's capital market.On one hand,in recent years,China's wealth management market has developed healthily,but the wealth management industry is still in the initial stage,and it's not only difficult to meet the market demand,but also there are many problems.On the other hand,domestic securities companies develop unbalance,and operating income heavily depends on the traditional brokerage business.Because of the high correlation between the brokerage business income and the stock market,the profits of securities companies appear the cyclical and unstable.Wealth management business is the basic of breaking through the operating difficulties and achieving long-term stable earnings basis,which becomes a major opportunity for securities companies.The paper is based on the research of domestic and foreign literature and wealth management theory,taking G security company as a case,analyzing the present situation of the wealth management business of G security company,the industry development status and problems in development.Based on the successful experience of American and Canadian securities companies,the paper gives some suggestions on the development of wealth management business in securities companies.In summary,some suggestions the paper gives on the development of wealth management business in securities companies are:a security company should establish a diversified wealth management customer segmentation standard;establish an abundant wealth management product system;establish a perfect wealth management marketing system;establish an advanced wealth management risk control system.