Research On Wealth Management Business Development In T Branch Of G Securities Company

Along with the development of China's real estate industry and the rapid increase of local government financing demand in the past 10 years,especially with the tremendous potential of the wealth management market of the high-net-worth clients,China's private wealth management industry has gained significant development in the past two years due to market volatility,market deleveraging and the lack of new economic growth point,the high-networth population in 2019 has paid more attention to the market uncertainty and has therefore been more more rational and prudent towards investment.The value of professional wealth managers within wealth management services has gained more recognition,At present,under the environment of "separate supervision and operation",the coexistence of commercial banks,trust companies,securities companies,insurance companies and third-party institutions has been formed.In the early stage,the wealth management business of securities companies is product-oriented,which still belongs to the traditional commission business model.Sales of products are task-based.-and there is a conflict of interest between investment consultants and clients,which usually leads to an inconsistency between the risks and profit objectives of clients' actual asset allocation.It is impossible to reasonably hedge market risks through the low correlation between products and different strategic characteristics.In the future,the wealth management model will be upgraded to be customer-oriented,with corresponding products and professional services being designed.A new era of transformation from the commission model to the management fee model will establish.First of all,this paper selects T branch in G securities company,a typical branch of a domestic securities company,to conduct research and analysis on how to break the industry dilemma and form differentiated competition in the transformation from the traditional channel of business model to the wealth management business.Secondly,Based on the actual situation of the company,the paper points out that the company's business has faced relatively single product architecture of investment consulting,the service system lacks depth and needs to subdivide customers,and reliance on channel business results in unmet customer needs etc.Then the paper analyzes the external opportunities,threats,internal advantages and disadvantages of the company using SWOT analysis before summarizing the possibility of T branch in G securities in developing wealth management business,i.e.the year-by-year development of wealth management business,improvement of brand reputation huge potential customer demand,great strengths of the platform,extraordinary assets and strong desire to optimize income and business development.Finally the paper proposes the company's wealth management business development strategy and implementation security strategy,namely decentralizing supply to expand product variety,segmenting customers to create a All-round marketing and customer service system,innovating the business model and business process,strengthening customer demand,weakening product control,reshaping the role positioning of wealth management business center in the flatform,and balancing the conflict of interest between the company and customers to achieve win-win situation,Through the transitioning from the commission model to the management fee model,FOF fund is used in the transformation and upgrading of wealth management.By strengthening the organizational structure of wealth management business,the construction of training professional team and culture is strengthened,and the performance assessment and incentive mechanism is improved,so that the business expansion is guaranteed.