Research On Social Responsibility Evaluation Of Listed Commercial Banks

In recent years,with the continuous development of commercial banks,the social responsibility of its commitment to the academic community,the government and the public attention.Listed commercial banks as a special financial enterprise,the implementation of its social responsibility is more important.First of all listed companies to accept the supervision of the community,in the information disclosure than non-listed companies more stringent and transparent.In addition,listed companies than non-listed companies to fulfill more social responsibility,in the implementation of the contents of social responsibility more clearly.Through the optimization of the social responsibility evaluation index system of commercial banks,it can make a more objective and fair understanding of the current situation of social responsibility of commercial banks,and can help commercial banks understand their own deficiencies in fulfilling social responsibility and promote commercial banks Social Responsibility.This paper first defines the four concepts of commercial bank,social responsibility,corporate social responsibility and social responsibility of commercial banks.Secondly,it introduces the two important theories of corporate social responsibility: stakeholder theory and pyramid theory,these two theories This paper expounds the main contents of the social responsibility of commercial banks from the macroscopic and micro aspects.Then,according to the concept,theoretical basis and social responsibility of commercial banks,this paper expounds the current situation of building commercial The Basis of the Evaluation Index System of Bank Social Responsibility.Then,through the analysis and evaluation of the existing evaluation index system,this paper concludes that the optimization of the current social responsibility evaluation index system of commercial banks is that the first is from the structural level of the evaluation index system combined with the social responsibility pyramid theory and the related Party optimization,the second from the commercial banks unique needs to ensure the safety of depositors to optimize the perspective of funds.Specifically,this paper selects four first-level indicators,eight second-level indicators,32 third-level indicators,and optimizes the overall tertiary evaluation index system.On the basis of this,the evaluation criteria level is set up.Then AHP AHP is used to determine the corresponding weights of the selected 32 indicators,and then the total score is calculated by the comprehensive weighted score method.Finally,according to the total score Score to determine the level of social responsibility.This paper evaluates the degree of social responsibility implementation of 16 listed commercial banks in China's A-share market from 2011 to 2016.According to the research,the first is that the social responsibility of the 16 listed commercial banks is better than that of the 16 listed commercial banks.Second,the listed commercial banks have increased the social responsibility and the social responsibility investment.The implementation of social responsibility of state-owned banks is greater than that of joint-stock banks and joint-stock banks is greater than that of city firms.Fourthly,the degree of social responsibility of state-owned banks is declining and the implementation of social responsibility is increasing.Finally,it puts forward four suggestions on how to enhance the fulfillment of the social responsibility of commercial banks in our country: first,to increase the legal provisions in many aspects,to establish the social responsibility standardization index evaluation system;second,to enhance the high level of social responsibility,and actively establish social responsibility Work mechanism;Third,the unified social responsibility report disclosure form,the establishment of a more comprehensive social responsibility information disclosure system;Fourth,the joint-stock banks and city commercial banks to fulfill social responsibility should be given more support and protection.