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Research On New Product Research And Development Project Synergy Management Of BSB Company

Posted on:2018-02-17Degree:MasterType:Thesis
Country:ChinaCandidate:Y H LongFull Text:PDF
GTID:2359330542464587Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Recently,New energy vehicle(EV)technology is focused by all government in the world because of environment pollution and energy shortage more serious.USA and Japan make this industry as national strategy level,and make a lot of positive policy to promote this market.The same situation in China,also,in traditional vehicle industry,Chinese technology is not good as Europe,USA and Japan,and right now,in EV industry area,the technology in China and foreign country both at same level.So,China have a chance to advance this technology in the world.At this situation,our task is more hard than other foreign country,and the government policy is more positive in China than other country.However,New energy vehicle industry right now is just in initial stage.It lack of experience and expert,this make the company in this industry area more hard to operate their company.Right now,the government pay a lot of money and policy to promote this market,on the other hand,the resource is not so good to support this product to meet the market requirement,Such as bad supplier,lack of experience and expert.So,it makes the product develop very hard.And right now,the situation is how to develop new product in short time and lack of experience.BSB is a company with the same step of the new energy vehicle,and its product is focus EV market,including Connector,contactor,bus bar,high voltage harness and Power Distribution Unit.BSB is founded in 2010,and before 2013,the whole company resource is focus on R&D department.and the situation changed at 2014,with some mass production vehicle begin in sales stage,there are a lot of conflicts during the company operation,including:1,product developing time is very short;2,Lack of people with enough experience,including a,there is no similar product to copy,and also the people with such experience is very shortage;b,those products need a lot of knowledge in different subject,so people need spend a lot of time to master them;c,the support system is weaker than traditional industry area;3,No mass production experience in this company;4,there is no application data to support the vehicle develop,so,there is a lot of problem will arise after the vehicle put into market,so,it need to change many times to meet the real application,also for us,need to change our design many times;5,the organization of our company is in mess.The R&D person also need to monitor mass production process due to the company do not have enough mass production experience,and the stimulate to R&D person is not so good.So,it's very urgent for corporate product develop management at this situation.Based on the characteristics of New product develop process of BSB and products collaborative development model,in this article we'll analysis the problem arise during the product develop process in BSB,and research the factors affected on product collaborative development ability,and Finally,we find a solution to improve this process.
Keywords/Search Tags:New energy vehicle, New product development, Collaborative management, Organization structure, Information communication
PDF Full Text Request
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