Inclusive Financial Business Development Strategy Research Of China Citic Bank

In 2011,the Chinese government has issued a new "small and medium-sized enterprises designated type standard",which firstly legally delineating the criteria for the classification of micro enterprises,and the implementation of the standards is a landmark for Chinese small micro enterprise's development.At present,many villages and towns still haven't established any financial networks in Chinese,this situation is especially prominent in the less developed regions.Accompanied by rapid transformation and development of the economy in our country,the small and micro enterprises are demanding for financial services more and more urgently.Inclusive finance services market's prospects are very broad,and will become the hot spots of the competition of commercial Banks.In the new situation,CITIC Bank as small micro financial market competition after entering,it's an important problem and is also a focus in the study of this article that how to deal with these challenges,that how to develop the inclusive financial business,and gain the advantage in the fierce competition.In this paper,through the study of CITIC Bank small micro financial business development strategy,it's suggested that small micro financial development is inevitable course for the development of small and medium-sized joint-stock Banks.First of all,the prospects of small micro financial business in our country's financial market is very broad,and it's necessary for the small joint-stock banks to fully seize the opportunity for development,in order to occupy a favorable position in the fierce competition with the big banks;Secondly,small micro financial business development of CITIC Bank should choose growth strategy,relying on the branches of small business service system to promote small micro financial business,with the two ways of organizational structure and customer development,to occupy the market development and expand the scale;Thirdly,the strategic objectives of development should adhere differentiated regional targeting,increase network layouts and resources investment in the key areas,so that to drive the CITIC Bank overall strength jump quickly.In this paper,based on the theory of market positioning and strategic management theory,and SWOT analysis,the external competition environment of CITIC Bank's inclusive financial business and the advantages and disadvantages compared with the other competitors.According to the results of the analysis,the strategies and targets of CITIC Bank's inclusive financial business are development,and the strategic safeguard measures are put forward.