Research On The Management Strategy Of The Value Client Of The Small And Medium-sized Enterprises In SZ Bank

In recent years,the rapid development of small and medium enterprises in China,the contribution of economic growth is growing.Small and medium-sized enterprises are the important force of China's national economy and social development.Promoting the development of small and medium-sized enterprises is the important foundation for maintaining the steady and rapid development of the national economy and the important task of people's livelihood and social stability.For banks,especially the city commercial banks which focus on regional services,the financial services of small and medium-sized enterprises are also becoming a vital part in the development of banking business.However,from the city commercial banks for SME customers management status,there are more problems,such as:the general management of small and medium customers,there is no effective separation of value customers for SMEs,leading to value customers do not get Of the value-added services;SME customers a single standard of management,there is no comparison of a comprehensive system of standards,resulting in value-added customers can not highlight such as small and medium enterprises.Small and medium-sized enterprise value customer should be the city commercial bank key marketing high-quality customer.Therefore,based on the theory of customer marketing and modern management theory,this paper focuses on the definition,characteristics,current situation and existing problems of SME's value clients,and discusses the management strategies of city commercial banks.SME value customers to provide effective management recommendations.On the basis of theoretical research and practical case analysis,this paper has a comprehensive and systematic understanding of the management of SZ Bank SMEs' value clients by collecting first-hand data of case objects and combining with literature analysis and practical research.Through the case study,it is found that SZ Bank has not formed a scientific system for the value management of small and medium-sized enterprises,and has not been consciously inclined to the value customers of SMEs in the allocation of bank internal resources.So the need for the corresponding limited improvement,in order to improve the overall quality of service,thus promoting the win-win situation.