Research On Corporate Social Responsibility In The Five Star Hotels

In the recent years,our hospitality industry expanded extremely fast with the high-speed development of China economy.The big expansion in the hospitality industry brought the direct impact of the intense market competition.With the implementation of eight regulations by the central government,it made the top end hotels tough in the hotel management.However,the corporate social responsibility gives the right direction for those hotels who struggled in the hotel management since CSR can maintain the sustainability for the hotel development and achieve the positive business result in the end.This article targeted at the five star hotels as the object of the study.The writer analyzed and elaborated the relations between CSR and ethics,ethics and corporate culture,corporate culture and CSR.Introduced the existing CSR practices in the five star hotels covering stakeholder,green,low carbon,environment protection and supply management?relationship between employee and community,health and life safety.Besides,the writer also found out the existing problems in terms of CSR practices and made the deep analysis accordingly.With what have been done,the writer came up the solution and tips for the improvement of CSR execution in five star hotels as well as the several enlightenment for the whole hospitality industry.The conclusion was drawn as below:it is imperative to implement the CSR for the five star hotels facing the intense market competition as well as talent competition.The active implementation of CSR will help the five star hotels to build more green hotels.It is beneficial for the stakeholders as well as protect employees' benefits and consumers rights.It is also good for the five star hotels to attract more outstanding talents and create healthy corporate culture to boost the competitive advantage.Finally it will help to achieve excellent business result.