Study On Strategy And Enhance Customer Satisfaction Debai Chain Supermarket

"Modern service industry in Shandong province" 12 th Five-Year "development plan" clearly stipulates: the implementation of chain mode,the supermarkets,stores and convenience stores,to encourage large-scale mergers and acquisitions matters between the commercial circulation enterprises,the formation of the chain model of the operating system.In the face of increasingly intense competition,the internal structure in recent years in the retail industry have changed greatly,a lot of modern enterprises in the pursuit of a higher degree of enterprise service quality at the same time,to establish a good reputation evaluation,but at the same time,the quality of the lower part of the enterprise products,enterprise excessive pursuit of their own interests at the expense of the interests of customers,in the same industry in the evaluation of poor reputation.At present,the supermarket industry does not establish a scientific reputation evaluation system,and there is no corresponding guidance measures,which seriously hinder the supermarket toward the brand and high quality direction further development.So,in the supermarket industry,especially for the chain supermarket investigation form of customer satisfaction specially,businesses can set up a correct outlook on interests,make businesses more attention to customers' interests,the enterprise can greatly enhance their own level of rapid development towards high quality and brand oriented,greatly enhance the province the consumption level of residents.The author based on the customer satisfaction and the unascertained theory and other related theories,the supermarket chain in Shandong Province as the research object,comprehensively analyze the research progress and the current use of the most extensive satisfaction evaluation model of customer satisfaction survey,the important role of the worldwide customer satisfaction survey,the targeted analysis using several model of higher rate according to the operation status of Shandong province;supermarket chain model,customer satisfaction and improve the province investigation mechanism of the supermarket chain,and the satisfaction evaluation mechanism in the reference of unascertained theory model;selecting Debai even supermarkets as the research object,through a combination of survey data and has completed the unascertained theory model of according to the analysis of the specific circumstances related to the supermarket,get the final customer satisfaction survey results,at the same time reference Debai Even the supermarket data and the overall development of the supermarket chain in the province,respectively,from the government,industry and enterprises in three different directions to provide concrete solutions.