Research On The Economic Evaluation Of HengTian International Real Estate Construction Project

With the rapid development of China's economy,business competitions are becoming increasingly fierce.Decision-making capacity of deploying new projects and profitability directly affect the direction of enterprise development and competitiveness,even determine the ability of enterprises resisting risks.Before opening up markets and starting an investment program design,we have to evaluate the economics of the construction project which is an important basis for investment and market development.On the one hand it has played a key role in promoting and stabilizing our economy,on the other hand it has promoted social harmony and improve the people's living standards.However,investment in real estate is a big amount of investment which concludes long construction period,being vulnerable to currency fluctuations in interest rates,national policies and preferences,and many other factors that affect household industries.Even in mid-construction,it is also prone to have funding strand breaks or underestimation of the actual construction of the environment,leading to investment failure.Thus a possible risks that may arise in the process of building can be foreseen by doing the economic evaluation on real estate projects,which is of great significance to improve the investment efficiency of the project.In this paper,we took Harbin HengTian International for example to execute a preliminary economic evaluation for it and establish a corresponding comprehensive index of economic evaluation model from a perspective view of investment subjects.We finished the financial evaluation by computing net present value,profitability sensitivity and internal rate of return etc.Meanwhile we analyze the macro-economic benefits of the project from the construction projects improving the environment for residents and promoting employment.Considering the actual conditions of the project,we designed and established a fuzzy hierarchy evaluation model and economic benefits of comprehensive evaluation index system.Then an overall evaluation was given about the project.At last based on the discussion above,we gave an investment decisions recommendations of the project.