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Research On The Promotion Of Comprehensive Income Management Of Fuzhou Fliport Garden Hotel

Posted on:2018-10-02Degree:MasterType:Thesis
Country:ChinaCandidate:L LinFull Text:PDF
GTID:2359330542477284Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Along with our country economy level steadily,the tourism industry and the hotel industry is With China's economic level of sound to enhance the phase synchronization,tourism industry and hotel industry in recent years has gained rapid development at the same time,a series of problems exist in the management of China's domestic star hotel also gradually emerge,and become China's hotel industry overall operating level and enhance the level of international competitiveness of the important restriction factor.The decline of hotel business performance index,academic and business circles generally believe that the best way to solve the same should be the implementation of comprehensive income management,but since our domestic hotels will introduce comprehensive income management so far,there have been ten years,but the comprehensive income management popularization in our country domestic hotel industry the rate is still very low,there are a series of problems in hotel management has not been effectively solved.Based on the above fact,the various factors affect China's hotel revenue management,using the related theory of comprehensive income management made an exploratory analysis of the evidence,in order to impact the significance and way of in-depth inquiry,which made out to our domestic hotel in the promotion and use revenue management,strategies and suggestions,through the implementation of enterprise management level,enhance the level of comprehensive competitiveness of hotel on the whole.This paper uses the method of theoretical analysis and empirical research combined,through analysis of the current situation of Fuzhou Fliport Garden Hotel guest rooms,restaurants,banquet halls and other departments of comprehensive income management team,from customer management strategy,pricing strategy,over scheduled,forecast analysis and market segmentation five aspects to exist in the Fuzhou Fliport Garden Hotel comprehensive income management problems in-depth inquiry,and on this basis,construct the relevant measures to improve the comprehensive management level of the hotel revenue,attempts to study and suggestions,improve Fuzhou Fliport Garden Hotel comprehensive income management level,and provide reference to China's domestic star hotel comprehensive income management for Fuzhou Fliport Garden Hotel similar beneficial...
Keywords/Search Tags:hotel industry, comprehensive income, revenue management
PDF Full Text Request
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