Research On Management Optimization Of Sales Expenses Of H-A Insurance Company

In the operating expenses of the enterprise,the sales expense is the basis to ensure the realization of the enterprise sales goals.Sales cost as an important part of enterprise cost management,gives play to the important role of the enterprise open source throttling.It's the relationship between not only the enterprise's operating profits,but also relates to the sustainable development of enterprises.So the sales cost of the enterprise management and control,become the key to the development of the enterprise cost control for the long term.In today's society,the information is developed and the market environment is complex and changeable,enterprises who want to occupy a place in the industry,must adjust their strategies continuously according to market changes.As the core part of the sales management,sales cost control as part of the sales management,give an important performance because of its wide range,variety,difference between departments,budget is difficult to grasp.It is difficult in the operation and management.Based on H-A insurance company as the research object,first of all,using the method of combining qualitative analysis with quantitative analysis,and document analysis,and countermeasure study research,based on H-A premium income,company financial than the status quo of historical data,the cost of sales,cost of sales product status and sales cost difference present situation of regional differences,the company's business development and sales cost management present situation carries on the detailed analysis,find the problems existing in the company,including unreasonable budget,efficiency is low,lack of accounting control,cost of authenticity lack of supervision,etc.Second,combining with H-A company practices and sales cost management present situation analysis of the development of the related problems,specifically from two aspects of external environment and internal environment analysis of the causes of the problem.Third,on the basis of H-A company's sales cost management,puts forward some countermeasures to optimize the sales cost control target optimization,system optimization and cost of sales system for examination and assessment of cost optimization of three big aspects in view of the company's sales cost tube management problems of the implementation of the measures and feasible Suggestions.Fourth,to the conclusion and prospect.This paper summarizes the research contents and main achievements of this paper,and concludes the research conclusions,and puts forward the shortcomings of this study and the development direction of future research.The premium of insurance company in recent years showed a trend of rapid increase of the scale,however corresponding costs also showed a trend of rapidly rising,based on the H-A insurance company sales cost management research,is helpful to explore ways to sales management and cost optimization,solve the over-reliance on cost on the present situation of the company development,further promote the company's business development,increase the company profit,make the company more benign,healthy development.