Research On Countermeasures Of Rural Tourism Resources Development In Sanhe Town Of Hongze

The countryside is the city residents' second space to enjoy the simple living.The government and the developers involved in the development of tourism resources in the countryside,because its ecological characteristics.As the sunrise industry in China,It has driven the development of other related industries,it can optimize the industrial function,the governments of cities and towns have attached importance to this industry.Rural tourism can not only strengthen the agricultural tourism development and protection of natural ecology,but also promote water governance,retreat fair lake ecological project process,embodies the harmony between man and nature,show the integration of ecology and modern civilization.Since 1990 s,with the economic and social development,the Hongze Lake area The city,county,town residents around the Hongze Lake have improved the demand for tourism.Tourism has stimulated the construction of Hongze lake and its surrounding attractions,but there has been a phenomenon of extensive and homogeneous tourism development.The tourism market has not been formed because of insufficient integration of resources.In recent years,the government has increased the intensity of tourism development,the surrounding towns are also actively mining regional characteristics of elements,develop the agricultural-led rural tourism.Sanhe town has a long history of planting,natural and ecological conditions are superior,located in the southern part of Huaian,the national highway and provincial highway passing through,geographical advantages are obvious,rural tourism development potential is enormous.In recent years,Sanhe town is planing to built the agricultural-tourism demonstration area on the Hongsan-Road;Create "Sanhe yard" special B & B project in Wulipai village;Perfect the construction of LongYu ecological garden;the "oil town" based on the oil culture will start building.Sitting on a large number of high-quality agricultural tourism resources,Sanhe town is very important in the construction of modern lakeside tourism new town in Hongze.Based on the study of Sanhe Town,rural tourism development in the future,the ecological and tourism perspective,combined with literature data,planning,with the relevant theory,from the aspects of tourism resource classification,integration and development,puts forward the model and Countermeasures of development of rural tourism resources in Sanhe town.In the research content,the first part is the analysis of rural tourism researchreview and theoretical basis;The second part is based on the current classification of rural tourism resources and the mode of development,product development method to study Gaochun "international slow city" and "Mogan Mountain Houses";The last part is based on the social background of Sanhe town and tourist resources,make an empirical analysis on the current situation of the development of the tourism industry,proposes the market development strategies of rural tourism in Sanhe Town,and also exchange the experience and learn from each other in the rural tourism development zone of the industry.The study found that the Sanhe town is still in the planning stage of tourism,tourism resources in the town comprehensive coverage of the natural ecology,garden and landscape architecture,rural cultural activities and folk cultural resources type,The locations of the resources are scattered,and it needs to plan and strengthen the market guidance through the effective planning,so as to form a lakeside tourism town which can form the tourism area effect.Through the research,we find that the tourism economy plays a deep and persistent role in promoting society.The development of rural tourism is not only the surface work of industry management such as scenic spots,catering and accommodation,but also the cultural communication process of excavating regional history,human activities and folk custom characteristics.The successful rural tourism development can integrate the natural,material and human resources in the region,improve the awareness of ecological protection of the participants,and promote the sustainable development of the social economy.According to the global tourism market background,Sanhe Town must seize the opportunity,combing its valuable tourism resources,through reasonable planning,to promote the rapid development of the tourism industry.Achieve cultural and ecological profitability.