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The Study Of Internet Public Opinion Impact To Government Policy Making

Posted on:2018-01-05Degree:MasterType:Thesis
Country:ChinaCandidate:G Y YangFull Text:PDF
GTID:2359330542485463Subject:The MBA
Abstract/Summary:PDF Full Text Request
In recent years,with the rapid development of the national economy,small enterprises as the subject of economy the nationalin the supply side reforms,economic growth,employment has contributed is playing an increasingly important role the national,in the supply side reforms,economic growth,employment has contributed,is playing an increasingly important role.From central to place are to SMEs of development give has many of support,as Bank,also increasingly attention SMEs business,SMEs loan business get has fast of development,but subject Yu policy environment,and small enterprise itself and commercial banks risk management,many factors of marketing,currently China of SMEs loan business development exists not mature,and not perfect of place,SMEs financing difficult of problem still must degree Shang exists,need we further research solution.Author has been working in the postal savings bank Zhuhai Branch,also in charge of small business loan business for many years,some understanding of SME loanbusiness has its own.Paper to this for topics background,to mail storage Bank Zhuhai Branch of small enterprise credit business for research object,using current modern market marketing basic theory,on China postal savings bank Zhuhai Branch PSBC loan business for has in-depth of analysis,proposed in products strategy Shang do strong,and big,weaknesses,go difference of development of road;in products strategy Shang,based Yu mail storage Bank of basic positioning,constantly innovation and optimization credit products category,makes products and Enterprise actual needs phase anastomosis,produced efficient of role,The eventual establishment of postal savings bank of China Zhuhai Branch in the target market strategy of dominance,on this basis,continue to build “professional” team credit,improve internal management,and strive to stand out in the fierce competition in the industry...
Keywords/Search Tags:PSBC, smallenterprises, loanbusiness, market strategy
PDF Full Text Request
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