Study On The Performance Of Asset Reorganization Of Qingdao City Media Co.,LTD.

With the reform and development of state-owned enterprises in China,under the fierce competitive environment and strong competitive pressure,state-owned enterprises have sought their own system breakthrough and strategic transformation.How to improve the state-owned capital allocation and operation efficiency,speed up the transformation of the advanced nature of technology,reduce the loss of enterprises,expand capital profitability,enhance the vitality of enterprises,competitiveness and ability to resist risks has become a major problem for enterprises,so many companies choose The way in which assets are reorganized.What is the effect of the reorganization of assets on the enterprise,what kind of impact on the development of enterprises,Qingdao City Media Co.,Ltd.is the first example of Qingdao City,the reorganization of assets listed by the media company,is a successful example of the transformation of state-owned enterprises.The reorganization of the enterprise occurred in 2015,so this case has timeliness and guidance.This paper is divided into six chapters,the first chapter is the introduction,mainly introduces the research background,research significance,research ideas,research methods and the research methods of predecessors,Finally,it introduces the innovation of this paper is put forward.Chapter 2 introduces the concept and method of asset reorganization,the concept of asset reorganization performance,the theoretical basis of asset restructuring performance analysis and the method of performance analysis.This paper combines the theoretical research with the concrete case of Qingdao City Media Co.,Ltd.to provide theoretical basis for the performance research of urban media.Chapter 3 is a description of the development process of case assets reorganization.First,it was introduced the company before the reorganization of the company profile and operating conditions.Second,this paper describes the reorganization of the motives and reorganization of the process.Finally it describes the process of restructuring,and draw the flow chart shows the course of three years of restructuring.Chapter 4 is the use of event analysis for short-term performance evaluation analysis.Event analysis is the use of the event window on the stock price changes and changes in the market,to determine the performance of corporate restructuring before and after.Chapter 5 is the use of financial indicators analysis for long-term performance analysis.Financial index analysis is through the analysis of financial statements,the profitability of enterprises,operational capacity,and solvency and growth capacity of the analysis to determine the performance of corporate restructuring.Chapter 6 summarizes the conclusions of the short-term and long-term performance analysis,and puts forward some suggestions on the problems of the media industry,and draws lessons from the reorganization of the assets of the cultural media industry,and plays a guiding role in the future reorganization of assets.The study found that the performance of Qingdao city media co.,ltd.was significantly improved after the reorganization,and the impact of this reorganization on the company was positive.For this study through assets restructuring state-owned enterprises to improve the company's operating performance,improve enterprise's competitiveness and vitality has provided the theoretical guidance and reference significance,by way of asset restructuring listed companies such cultural media provides management experience and a certain reference value.