The Optimization Of Business Model Of The TL Logistics Company Under The Internet Situation

With the advent of the fourth industrial revolution,enterprises around the world are constantly changing and innovation,the competition between enterprises has changed from the resource competition,market competition,efficiency competition into the competition in the business model.Similar to other industries and enterprises,the business model of China’s logistics industry is gradually changing towards the goal of integration,integration,intelligence and greenness.The depth of penetration of the Internet,to achieve the in-depth docking between logistics business and e-commerce platform,which makes a greater change in the logistics business model.The traditional logistics business model has begun to change,"Internet + logistics" enterprises have gradually become the mainstream of the logistics industry.TL logistics company is a kind of traditional logistics enterprise,which is mainly composed of railway and highway logistics.It mainly provides the goods transportation service to the customers.But with the advent of the Internet era,the traditional business unit of TL logistics company has been in a tight state,only provide a simple transport service has been unable to meet customer tracking,shipment,storage and distribution of city composite service demand,so the change of business model of TL logistics company is imminent.This paper selects the perspective of business model optimization,through combing the existing research results at home and abroad,and adopts the methods of theoretical research and case analysis to systematically study the business model of China’s logistics enterprises.In this paper,we select TL logistics company as a research case,conducting a comprehensive analysis of TL logistics business development status by using various research methods,such as field investigation,seminars and communication,expert advice and so on.Under the Internet development situation,TL logistics companies should adopt the expanding development strategy,to stabilize the existing business and market,actively develop new services and regional market based on the national material reserve logistics network.This paper reconstruct the business model of TL logistics company refer to the business model design theory,and introduces the design process,the implementation path,the difficulties that may be encountered in the process of business model refactoring and the safeguard measures of business model refactoring.China’s logistics enterprises are increasingly concerned about the business model innovation,in the current era background,"Internet plus" business model will be the future development trend of business model of logistics enterprises.Optimizing the allocation of resources and profit model will become the logistics business model innovation key.In the implementation process of the logistics company’s business model refactoring,the organization,customer resources,resources and information resources should be integrated,so that the allocation of resources will be more reasonable,the core competitiveness of enterprises will be enhanced,and technological advantages,as the impetus for the development of enterprise innovation,will continue to promote the development of enterprise innovation.The relevant experience of business model refactoring of TL logistics company will put forward new ideas for the innovation and business model refactoring of logistics enterprises in China.