Study On The Development Strategy Of Rural E-commerce To Promote Fushan District Of Yantai City Government

The promotion of e-commerce is sweeping yantai from the second industry to the transformation of the third industry,in order to further speed up the "Internet +" and the"three rural" work of effective integration,give full play to the electronic commerce in transfer mode,adjust structure,steady growth,the positive role of livelihood,to speed up the agriculture by large to strong change,promote the employment of their business starting,the local farmers' income,yantai fushan area also changes in the following.Fukuyama has rich products,commercial prosperity,the amphibious transportation developed,merchants gathered,but yantai fushan district is a typical agricultural county.Burden of calculation according to the agriculture labor force,land of 9.13 mu/person,difficult to adapt to the needs of the development of modern agriculture.Based on fushan district rural market present situation,the fushan district government and rural taobao alibaba group began to cooperation projects,according to the provincial and municipal governments about the spirit of rural e-commerce development requirements,combined with the actual,the introduction of rural electronic commerce,with the electric business enterprise cooperation,to create the most complete e-commerce platform.Currently,the development of rural contrast the development of the city there is a certain gap,the rural infrastructure of the construction of the electronic commerce has high information restriction,the transportation cost of electronic commerce,logistics speed slow,farmer's learning science level uneven,and the industry system is not adapt to the modern economy.District government in promoting the rural electronic commerce plays an important role in the process of implementation,the era of "Internet +",policy support and government guidance,fushan district through the capital injection to promote the development of e-commerce,under the enterprise cooperation,using the experience of alibaba,makes the fushan area peculiar advantage resources and all kinds of products more network marketing advantages,through advanced technology,management and operation mode of guidance,promoting economic development in the area.Based on the analysis of finishing fushan area at the situation of rural electricity,on the basis of the current government to help promote the electronic commerce in delivery problems to the country,online sales of agricultural products,promote industrial upgrading,and discusses the issues such as the role of brand construction,combining with the characteristics of the fushan district agricultural big county,with the domestic government promote the development of electronic commerce on the basis of the successful cases,further clearly define the positioning of the government work in advance,for related enterprise cooperation to promote countermeasures and Suggestions for the development of electronic commerce.