Research And Development Strategy Of The Company DA

With the development of science and technology and the change of enterprise operating environment,r&d strategy m anagement has become more and m ore significant in the operation of enterprises.It is of great signi ficance to prom ote enterprise techn ological innovation and industrial upgrading.DA company in this article is in the Air China group member units,the China aviation engine wa lk the road of independent research and development background,formulate clear and f easible development strategy,consciously to carry on the research and development of strategic m anagement,is essential to the healthy development of the company.The research and developm ent process of aeroengine is complicated and difficult,requiring long-term investment to be effective.As the changes of the enterprise competition pattern,the modern enterprise r&d activity has entered the stage of externalized,and DA com pany's development strategy is to stay in the era of planned economy mode,the lack of a clear developm ent strategy planning,the overall level of the research and development of strategic management also there is a big gap.Based on the research and developm ent strategy theory,this paper analyzes the current research and development strategy of DA company,and finds out the problem s and shortcomings in the developm ent strategy management,and puts forward the specific optimization plan.Based on DA company developm ent strategic SWOT analysis of internal and external environment,for various main products research and development ability in data envelopment analysis(DEA),and then op timize the DA com pany development strategic target,give security strategy im plementation measures,thought that the com pany continued healthy and rapid development.This paper has planned economy mode of large state-owned enterprise to develop clear and feasible deve lopment strategy point of view,by studying the development strategy theory,com bined with its corresponding methods and tools,sum s up the development strategy of large state-owned enterprises in the m anufacturing related problems and solutions.Through the narrating a nd analysis of the DA com pany current development strategy,and points out that th e main problem of company developm ent strategy,such as research and developm ent strategy and overall strategy m atching degree is not high,the point is not outstanding,to revitalize the lack of social resources.Through to the DA company development strategy of the intern al resources and external environ ment of SWOT analysis,how the company will face the favorable situation into forward momentum,will be pre sented to overcom e the unf avorable factors and im proving measures.By discussing the establishment of the independent research and developm ent system,research and development strategy to foc us on four market,set up research and developm ent technology alliance,as soon as possible to con duct research and developm ent,international cooperation,etc.,existing development strategy to optimize design of DA company.From the strategic goal of "the strong east an",the paper puts forward the m easures to ensure the effective implementation of r&d strategy.Base d on DA company as the research object,to improve the level of research and developm ent strategy for the purpose of analyzing the defect of DA company development strategy,formulate feasible goal and the corresponding measures,for the enterprises and peer enterprises have certain reference significance.