| According to developing electronic technology company that mainly engaged in information technology, it's hard to ensure the benign development with rapid development of internet. So, this company should not only to correct understanding and grasping the whole society's big situation, seize the opportunity, but also strengthen the understanding about the condition of company. It's should formulate and choose a company phased strategic plan through to draw lessons from the analysis of internal external environment, the advantages and disadvantages of the enterprise itself. The strategy would support the decision and plan implementation of company, and achieve the goals of sustainable development from gradually implement, correction in the practice.This paper is a research about the development strategy of X Electronic Technology Company. It is based of a lot of date to be analyzed. The paper use strategic management theories and practice synthetically, puts forward the development of X Electronic Technology Company, and adopt a series of measures to ensure smooth realization strategies.At first, this paper introduces the general situation and development of the company. And it analyzes in details the internal and external environment, comparative advantages and disadvantages of the company. Then, it has choices about the development strategy and strategic choice of X Electronic Technology Company clearly by Five Forces Model and SWOT. Meanwhile, this paper propose to integrate existing resources through enhancing understanding, reasonable and perfect the internal organizational culture and technology innovation strategy.The company's market share and stable occupation increasing trended because of experience for large complex system in fields of production and implementation. How to solve the problem about company's good development in such a favorable external situation? This paper analyzes internal and external environment and business challenges based on the SWOT analysis, potter five competitive forces model method and theory. Then, the paper put forward the development strategy of long-term goals for the company's strategic planning, implementation and the judgment of the current situation. |