Research On Financial Performance Evaluation Of Meters Bonwe

China’s garment industry has always been responsible for exporting to create and solve the heavy burden of employment,but with the continuous development of global economic integration,many foreign clothing brands have flooded the domestic market,China’s garment enterprises are facing increasingly serious challenges.In recent years,the market size of China’s garment industry has been declining,and the total amount of garment exports has been gradually shrinking.From the business situation of domestic apparel enterprises,there are already many companies that have been losing money year after year and are in financial trouble.In this context,traditional clothing enterprises must pay more attention to their own financial performance level and strengthen the construction of the financial performance evaluation system of garment enterprises,so that enterprises can understand their own performance level more accurately and comprehensively,and provide guidelines for future management to help them get out of difficulties.This paper takes the traditional apparel brand Meters Bonwe as the research object.By analyzing the existing financial performance evaluation system of Meters Bonwe,we find that there are problems such as lack of horizontal comparison and lack of objectivity in the selection and assignment of financial indicators,which leads to and paves the way for the following financial performance evaluation in both vertical and horizontal dimensions.In the longitudinal evaluation,this paper understands the development level of each enterprise’s ability through the detailed evaluation and analysis of each financial index.The internal financial performance evaluation system of Meters Bonwe is constructed by applying the improved Wall scoring method and calculating the internal comprehensive performance score of Meters Bonwe in the past five years.In terms of cross-sectional evaluation,the factor analysis method was introduced to compare the financial performance level of Meters Bonwe in the industry,and the ranking of Meters Bonwe among 35 textile and garment industries was obtained,and some problems in the business management process of the enterprise were identified.Finally,optimization strategies to improve the level of financial performance are formulated in response to the above problems.The results of this paper show that Meters Bonwe is currently ranked at the back of the industry and the development level of each capability has been greatly reduced in the past five years.There are problems such as poor profitability,unreasonable capital structure,weak growth ability and low efficiency of asset operation.In order to help Meters Bonwe improve its core competitiveness and accelerate the realization of profitability expectations as soon as possible,this paper puts forward targeted suggestions and strategies,and also hopes to provide some reference for other local apparel companies.