A Dual Case Study Of The Transformation Of The Asset Operation Model Of Nanji E-Commerce And Meters Bonwe Under Performance Orientation

In recent years,the dual competition between local garment brands and foreign brands has made the domestic garment industry face difficulties.The rise of online e-commerce platforms has also caused a major impact on the traditional business model of the apparel industry.This requires apparel companies to actively take corresponding measures to transform their asset operation models.It is a very important factor for a garment company to be able to establish its brand and continuously expand it in the face of fierce market competition so that it can quickly bring its products to market.Therefore,it is significant to the value creation of a company how to carry out the transformation of its asset operation model,what operation model should be chosen and how to bring out the advantages of this model.In this paper,two typical enterprises,Nanji E-Commerce and Meters Bonwe,are chosen for comparative analysis because they were established at a similar time,and the time background for the transformation of the asset operation model is highly similar,although the development of the two enterprises is very different:Meters Bonwe is struggling in a difficult situation,while Nanji E-Commerce is developing at a high speed.This paper compares the transformation of the asset operation models of Nanji Ecommerce and Meters Bonwe,observes the differences in the measures taken and the different impacts on corporate performance,analyses the impact of the transformation of the asset operation models on corporate performance,and draws lessons from the successful transformation,identifies the problems of the failed transformation and finds ways to improve them.Through a review of relevant literature and theoretical analysis,this paper focuses on the following aspects of the study:firstly,it introduces the company profiles of Nanji E-commerce and Meters Bonwe,and analyses and compares the motivations and specific measures taken by the two companies to transform their asset operating models,as well as the changes in financial and non-financial performance brought about by the transformation.The research perspectives include brand image,business expansion,supply chain management,marketing channel construction and R&D investment,etc.The transformation of the asset operating model of the two companies is first compared and then the change in performance of the two companies is analyzed by means of a comparison of relevant financial and non-financial indicators.And the path of transformation affecting performance is analyzed in a performance-oriented manner.It is found that the successful experience of Nanji E-Commerce’s asset-operating model transformation is mainly due to its efforts to brand building to improve its core competitiveness,achieving asset-light operations through supply chain management and providing value-added services to enrich its business content.The study found that,against the backdrop of the rapid development of internet platforms,it is feasible for apparel companies to shift from an assetheavy operation model to an asset-light operation model,but what approach and strategy to adopt is a question that companies need to think about.By drawing on the successful experience of Nanji E-commerce,several suggestions are made for Meters Bonwe to get out of its predicament.The way in which the asset operation mode is transformed can be adjusted through measures such as adjusting brand positioning and promotion methods,improving inventory management models,optimizing online and offline sales channels,and strengthening investment in product research and design.