Study On University Management Software Marketing Strategy Of Zhengfang Software Company

China is vigorously advocated "education information to promote the modernization of education",in order to better promote the education and information technology organic integration,facilitate the sharing of resources and access to quality education,our country has invested a lot of money to achieve all levels of school education information construction,especially investment in higher education information construction of the largest,which for building a learning society,to promote equity in education,to improve the quality of education has played an important role and significance.With respect to the relevant state ministries College Construction investment increased,University information gradual transition to the digital campus,campus information resource construction,and no longer confined to just past the office automation(OA)construction,wired campus network construction.College management software alone,the major colleges and universities for increasing procurement efforts of University management software.Zheng Fang Software Co.,Ltd wants to obtain more market share in the university management software competition,a marketing strategy thar suits the company itself must be made out.The paper is divided into five parts,the first part of this article is the issue raised,mainly combed the background and significance,and the basis of relevant theories and literature review.The second part is Zheng Fang Software Co.,Ltd.marketing environment analysis section Firstly,the software product features and Zheng Fang Software Co.,Ltd.before,and secondly,on the Zheng Fang were PEST analysis Software Co.,Ltd.,at the same time,the software analyzes the Zheng Fang Limited competitive environment,in addition,also explores the Zheng Fang software Co.,Ltd.marketing problems.The third part is the part of the marketing strategy Zheng Fang Software Co.,Ltd.products are starting to explore four aspects of marketing strategy,product strategy,channel strategy,pricing strategy.The fourth part is Zheng Fang Software Co.,Ltd.marketing strategy to protect and the expected results,were carried out in-depth analysis from the organizational structure of security,protection of human resources,marketing,security and other aspects of performance appraisal system,and analyzes the expected results.The fifth part is the conclusion.In this paper,Zheng Fang Software Co.,Ltd.,for example,want to take advantage of brand marketing theory,marketing theory to sort out the situation on the marketing Zheng Fang Software Co.,Ltd.,in order to be able to find out the appropriate Zheng Fang Software Co.,Ltd.development of the marketing strategy,and then sustainability is Zheng Fang software Co.,Ltd.to develop a better strategy.It is expected that this paper can help other domestic university management software enterprises as references.