| Individual insurance agency system is introduced into insurance industry in China in 1992,which replaces the contract employee system of China Life Insurance Company with agency contract system,and opens the market of insurance rapidly.Insurance agent employees have made great contributions to the development of insurance industry in China.However,with the development of society,only the way of depending on agents to sell insurance lags behind of both the needs of economic development and the expectations of people on insurance.Meanwhile,it leads to some deep conflicts and problems which hinders the further development of insurance industry,which calls for serious attention.This thesis,with a thorough research on the motivation mechanism of agent employees in Fanhua xianghe Insurance Agency Company(Fanhua for short)which is a new insurance agency in insurance market,analyzes its existing problems,and designs better motivate plans to improvIt is also found in this research that it needs time for insurance industry to meet the needs of the society development perfectly. |
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