Research On Network Structure Of Self-Help Tourism Flow In Fujian Province Based On Tourism Digital Footprint

Tourism flow is the core and foundation of the development of the tourism industry,to master the rules of tourism flow movemen is beneficial to the determination of the direction of regional tourism product development and the reasonable organization of tourist routes,which is of great significance for the formulation of regional tourism development policy.In recent years,tourist FIT,self-help trend is more and more obvious in Fujian,it is of great significance for the promotion of the sustainable and harmonious development of Fujian's tourism industry to correctly understand the flow direction,flow and network structure of Fujian tourism.Meanwhile,With the rapid development of the Internet and the rapid rise of tourism social networking site,the user-generated content on the web is becoming more and more abundant,which provides the possibility for tourism research.This research take the activities of self-help tourists in Fujian as the object of study,with the help of social network theory and analysis method,in this paper,40 scenic spots and 9 districts and cities are used as nodes to construct the spatial structure of Fujian's self-help tourism flow network based on web text reflecting the behavior of tourists and makes a comprehensive analysis of the characteristics of the spatial behavior of self-help tourism flow in Fujian province from two aspects:linear and planar.The conclusions are as follows:The network structure based on the scenic spots can break through the restriction of the administrative area,exposing the flow and behavior path of tourists in various scenic spots and tourism preference,However,the network structure which is located in the city as the node can examine the flow direction and flow of the tourism flow in the whole province.Based on the analysis,we found that the following problems exist in the self-help tourism network in Fujian province,which include the core nodes are prominent,the second core structure is unstable,the auxiliary nodes are deficient,the network structure is not balanced,the network connection is fragile,and there are obvious network holes and so on.Finally,combined with the distribution of tourism resources in Fujian Province,and the present situation of the development of tourism traffic and the characteristics of the spatial of self-help tourism flow,in order to promote the healthy and sustainable development of self-help tourism in Fujian,this paper puts forward some suggestions on how to optimize the layout of scenic spots,set up the concept of "big tourism",play the leading role of the core area,and improve the layout of tourist transportation.